THE BRIEF
To showcase the University of Warwick’s excellence in research and its value to society.
THE RESPONSE
With most universities simply focusing on finding the answers to important questions, we needed a different approach. One that pushed against category norms to truly showcase the incredible work the Warwick Research team undertakes.
Our brand strategy centred on Warwick’s belief that how you search for answers is as important as the answer itself. In an age of filtered information and mistruths, Warwick maintains the intellectual freedom and openness of thought to ensure all possible inputs are considered, helping give universal rather than individual answers. Research teams have the freedom to explore without limitation – drawing on and combining disciplines you might not expect to lead to groundbreaking, world-changing outcomes.
How can mathematics improve neonatal care? How can we fight dementia through poetry? How can art help us save energy?
Our creative direction flowed from this thinking, juxtaposing unexpected, seemingly unconnected things to give us a new perspective on the world around us.
Working with director and visual artist Julian House and the team at Intro, we took a mixed media approach across film and stills, developing a look and feel that was representative of the university’s search for answers. And importantly, one that felt uniquely ‘Warwick’ and refreshingly different for the sector.
The campaign launched across TV, OOH, digital and social.
