Rolls-Royce does an SUV.
Big news.
Even bigger given the calibre of agency we beat to launch it.
We knew this had to be more than just a capability story.
Any SUV can tell that one.
We needed to show how Cullinan seamlessly fits into the owner’s world.
Those who seek and are shaped by experience.
Who have the means to live multiple lives at once.
Our global launch campaign included film, stills, copy, activations.
This was a lifestyle story.
It became their most successful launch story too.
Helping them go on to achieve their most successful 12 months in their 115 year history.
