SparBar developed an innovative new product born from the world of boxing. We worked with the team on a new brand strategy and creative expression that would give them the competitive edge inside and outside the gym.
On the surface, this type of sporting equipment could have relatively limited appeal – focusing on those looking to get fit, ripped or fight. When the rest of the category seemed to play in this space, we wanted to explode SparBar’s appeal in a way that would reach a much wider audience –– and give them a platform to build from. Something that was true to the greatness of boxing and the benefits it can bring.
Focus. Control. Confidence. Agility. Coordination. Strength. Speed.
SparBar became about more than just boxing. It became a tool to develop skills that would teach us about ourselves. Skills that can help us become better at life. Increased confidence and energy. Greater speed and coordination. A healthier state of mind from the release that physical exertion gives us.
What started life in the ring, can be applied to all of life. This is SparBar’s story. Inspiring, educating and enabling people to Box Themselves Better and defeat their opponent – whoever and whatever that might be.
